This is a meaningful win that will contribute to eventually seeing a decline in the United States in skin cancer rates.Īlso, we are celebrating this year our launch of Ounce by Ounce TM which is our full circle platform to fund SPF in school classrooms across America. Today, ten states allow SPF on school campus without a note from a doctor and another five states have bills in motion. When we launched Supergoop! only the state of California allowed sunscreen in schools. We won’t rest until people think about daily SPF just as they do buckling their seat belt or brushing their teeth. Consumers today are finally starting to understand the importance of daily SPF and I’m so proud to have played a part in that, but by no means are we finished. When you set out with the goal of changing the way the world thinks about something, it requires a very loud voice which is very difficult when you are small. What has been the most difficult building your business? I love to create and was super inspired to fill the void in the market for an ingredient conscious, clean, feel-good product –an SPF that everyone would want to wear every single day. Through research, I learned the #1 reason why people do not wear sunscreen is that it doesn’t feel good on the skin. Another college friend was finishing her residency in dermatology and explained to me that daily incidental sun exposure at a young age is cumulative and damaging. Bringing clean, efficacious feel-good product into the world has always been our priority.Ī close friend of mine was diagnosed with skin cancer when we were in our early 30s. We keep this top of mind when looking at ingredient choices. My time spent in the classroom also taught me a great deal about children and parents and their likes/dislikes and sensitivities. Today I often say that I’m still teaching but just not confined to the four walls of a classroom. Not being from the beauty industry actually also enabled me to break some of the traditional rules in beauty and performing requires many of the same skill sets of an entrepreneur: consistency, discipline, confidence and perseverance. I didn’t realize it at the time but both of these careers were incredible learning experiences for what I am doing now. Post college I was an elementary school teacher and a performing harpist. Interestingly, I actually looked at this early and time-consuming failure with optimism because I knew that many of the greatest entrepreneurs also had early failures so I felt even stronger that I had to be on the right path to achieving something great if I could pivot and find a new way. Her goal was to create products that are effortless to apply, hassle-free, and that won’t make you look like a ghost – but mostly to provide sheer sun protection for all. When her kids started school, she was shocked to find that sunblock use was not allowed during outdoor activities (only because public schools did not have the funds to allocate for SPF)-and, she adds, “we live in Texas!” Though she was unable to pursue her original plan, Thaggard continued to build her company, with a commitment to product transparency as well as educating individuals and families on the importance of skin cancer prevention and safety. “Because I learned from my dermatologist that sun damage starts at a very young age, we must protect the children first,” Thaggard said.
When she was young, a very close friend in her early 30’s was diagnosed with melanoma, a form of cancer that affects close to 3 million people worldwide each year. It was in 2007 that Holly Thaggard launched her brand, Supergoop!, with the intention of providing sunblock to local public schools.
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